CLO Current Projects
In 2013-2014, Community Literacy of Ontario is managing two projects:
- Social Media Marketing
- Developing Online Training Modules for the Ontario Adult Literacy Curriculum Framework
These two projects are described in more detail below.
Social Media Marketing
Community Literacy of Ontario has been funded by the Ontario Trillium Foundation for a two-year project to research and develop social media marketing materials and resources for Ontario’s community-based literacy agencies.
These resources and templates will enable Ontario’s adult literacy agencies to create effective marketing strategies and tools using new media such as Twitter, Pinterest, LinkedIn, Facebook, YouTube and more. In addition, in year two of the project, CLO will deliver training sessions to support agencies to use of these new resources. These training sessions on using social media for marketing will be offered both online via a series of webinars and via face-to-face training sessions.
Over a two-year period Community Literacy of Ontario will undertake the following activities:
Risk management is an extremely important topic: to LBS agencies, to MTCU, to other government ministries and to the general public.
Year One – April 2013 – March 2014:
- Conduct research with Ontario’s literacy community assess social media marketing needs
- Conduct online research into the most useful social media marketing platforms and tools
- Facilitate a face-to-face focus group with participants to further determine how to best develop relevant, user-friendly social media marketing resources
- Develop free downloadable tools and templates to allow agencies to personalize their social media marketing to the individual communities that they serve
- Pilot the new tools and resources with six community literacy agencies
Year Two – April 2014 – March 2015:
- Host a focus group to share the new tools and resources to ensure that they useful, user-friendly and relevant
- Make final revisions to the tools and resources based on the pilot site and focus group feedback
- Share the final resources and tools on CLO’s website
- Provide several online and face-to-face training sessions to allow for a hands-on introduction to the new resources
- Conduct a project evaluation
We are excited about this important project and CLO is very grateful to the Ontario Trillium Foundation for its support.
Developing Online Training Modules for the Ontario Adult Literacy Curriculum Framework
Community Literacy of Ontario has been funded by the Ontario Ministry of Training, Colleges and Universities under its Service Delivery Network Development Fund for a project to develop self-study online training modules on the Ontario Adult Literacy Curriculum Framework (OALCF).
These training modules will be practical and freely available to all Ontario literacy agencies and practitioners. They will be housed on CLO’s renowned online training website, Literacy Basics, at http://literacybasics.communityliteracyofontario.ca.
In addition, CLO will produce a free, downloadable guide that will be available on our website for practitioners who prefer an alternative format. CLO will also create and deliver five webinars to support the use of the online modules and guide. All project materials will be available by the end of March 2014.
CLO will create five new online modules on our Literacy Basics website to reflect how the OALCF can be operationalized within the delivery service functions of:
- Information and Referral
- Learner Plan Development
- Training, and
- Follow Up
During this project, CLO will undertake the following activities:
- Conduct key informant interviews and a focus group
- Research and develop content for five new OALCF modules on CLO’s Literacy Basics website
- Revise and update CLO’s existing OALCF online videos
- Mentor five LBS agencies through the OALCF Literacy Basics training modules
- Deliver five webinars that will introduce literacy practitioners to these new resources
- Widely promote tools and resources produced in this project
- Conduct a project evaluation
CLO is extremely grateful to the Ontario Ministry of Training, Colleges and Universities for its support.