Media 24%
Includes items such as:
- Guest spots on radio for events
- “We’re in the media all the time!”
- Press releases
- Letters to the editor
- Newspaper advertising
- News articles
- Announcements in newspapers, local radio and community television channel
- TV coverage of events
- Public Service Announcements
Networking with other agencies 17%
Includes items such as:
- Individual meetings with other agencies
- Networking with other community agencies
- Involvement on various committees
- Community networking groups
- Partnerships with other agencies
- Education of other agencies
- Personal visits with all referral agencies
- Ontario Works information fair
- Job fair
- Combined marketing material
Newsletters, Brochures, Flyers,
Posters, Signage 19%
Includes items such as:
- Newsletters, brochures and posters
- Signage
- Posters in library branches
- Distributing Employment Ontario posters to businesses and social service agencies
- Banner across a main city street
- Providing board members with brochures to share in the community
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Volunteer related events and activities 4%
Includes items such as:
- Recruiting volunteers via advertising, flyers,
posters, community postings and websites
- Holding volunteer fairs
Literacy Only Events and Word of Mouth 4%
Includes items such as:
- Literacy events
- Family literacy events
- Participate in any literacy functions
- Promotion through learners and tutors
- Word of mouth promotion
Literacy Events, Open Houses 4%
Includes items such as:
- Family Literacy Day
- Student Appreciation Day
- Need to Read Festival
- Literacy events
- Open Houses
Fund-raising Events 4%
Includes items such as:
- Annual appeal to our community
- Fund-raising events, e.g. golf event, tag days
- Co-hosting large scale fund-raiser (drag racing)
- Open house
- Christmas literacy book basket raffle
- Annual community book sale
Other 4%
- Mail outs to target groups
- Email promotion
- Branding – ensuring community awareness
of your logo and your message
- Offer sampler classes to prospective learners
- Location, location, location
- Charity village
- Free childcare
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