Table of Contents

1. Introduction
   • Background to the Toolkit
   • A Snapshot of What CLO’s Research Found
   • Using the Tools and Case Studies
   • Let Us Know What You Think!
2. Planning for Volunteer Management
   • Introduction
   • Planning for Volunteer Management: Making the Case
   • Our Agency’s Strategic Volunteer Needs
   • Volunteer Capacity Assessment
   • Planning for Volunteer Management: Summary of Practical Steps for Improvement!
   • Additional Resources
3. Understanding Volunteer Motivations
   • Introduction
   • Understanding Volunteer Motivations: Making the Case
   • What CLO’s Research Told Us!
   • Understanding Volunteer Motivations: Summary of Practical Steps for Improvement!
   • Additional Resources
4. Marketing
   • Introduction
   • Marketing is concerned with two main objectives:
   • Marketing: Making the Case
   • What CLO’s Research Told Us!
   • Marketing your agency — to volunteers, funders and the community
   • Developing a Marketing Plan
   • Marketing Materials
   • Marketing: Summary of Practical Steps for Improvement
   • Additional Resources
5. Volunteer Recruitment
   • Introduction
   • Recruitment: Making the Case
   • What CLO’s Research Told Us!
   • A recruitment plan seems difficult. Where should our organization start?
   • What’s the best way to recruit volunteers?
   • Develop an Online Recruitment Strategy
   • Volunteer Recruitment Advertisements
   • Volunteer Recruitment Tracking
   • Recruitment: Summary of Practical Steps for Improvement!
   • Additional Resources